Roush Fenway Racing set a goal to reduce its carbon footprint even as it raced a pair of gas-guzzling cars all across the country.
The initiative started with small environmentally conscious measures that eventually grew into a company-wide initiative. With support from partner Castrol, RFR became the first carbon neutral team in NASCAR.
Roush Fenway on Thursday announced its carbon neutrality certification according to the PAS 2060 standard, verified by independent third party ERM CVS. Roush reached the status throughout its entire organization, including operations and its two race teams, for 2020.
The team will mark the achievement Sunday at Daytona International Speedway with a special paint scheme on Ryan Newman‘s car. The Ford is typically a dominant green with red accents when Castrol sponsors the No. 6.
Newman‘s car this week will be stark white with a grey Castrol badge and muted logos from partners that supported the initiative. It created a clean look that symbolizes the minimalistic path to carbon neutrality. Castrol in its sponsorship negotiations with RFR mandated a contract clause that the team work to reduce greenhouse gas emissions and offset the balance.
See more at Associated Press.