On Sunday, NASCAR‘s Inaugural Circuit of the Americas race was held. There was great anticipation by the NASCAR fans, especially with the threat of rain thrown in. Racing at a new track, with rain tires! What could go wrong? It worked out for the sponsors, as there were cautions, and that meant lots of commercial breaks. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2021 EchoPark Automotive Texas Grand Prix
Start time to record race/commercial periods: 2:24 PM
End time to record race/commercial periods: 6:30 PM
Total minutes of complete race broadcast: 246
Minutes of race broadcast: 203
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 10
Total number of commercials: 123
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 23
Total number of companies or entities advertised: 16
Number of times FS1 utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (10 times); Geico (9 times); Coca-Cola (8 times); Toyota (6 times); Subway (5 times); McDonald‘s (5 times); Budweiser/Bud Light (5 times); T Mobile (5 times)
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