Death Wish Coffee is brewing a return to Front Row Motorsports (FRM) this weekend. Anthony Alfredo will pilot the No. 38 Death Wish Coffee Ford Mustang for Sunday‘s Coca-Cola 600 at the Charlotte (N.C.) Motor Speedway. Death Wish Coffee has been a partner of both FRM and Alfredo last season.

There is no better partner for Alfredo than being fueled by Death Wish Coffee for the 600-mile event. Alfredo will be making his first start in NASCAR‘s most grueling race, but he knows how to be prepared.

“I‘ve been training harder than ever this year for the longer races in the summer,” commented Alfredo. “I‘ve been lifting, doing cardio and doing more high intensity workouts. But, drinking a cup of Death Wish Coffee, I‘ll be ready to race all night. It‘s the best partner to have when you need focus and speed for 600 miles at Charlotte Motor Speedway. I‘m glad that we have Death Wish Coffee on our side this Sunday.”

Death Wish Coffee and Alfredo are also asking fans to #GoForBold. Fans are asked to show how Death Wish Coffee fuels your passion—the good, the bad and the ugly. They want to see those paintings you‘ve been working on, that jump shot you’ve been practicing and the side hustle you‘ve been grinding on. If it‘s bold, they want to see it. Fans are encouraged to share photos and videos on the Death Wish Coffee Instagram page and tag #GoForBold. Your passion could end up on the Death Wish, Front Row Motorsports and Anthony Alfreodo‘s Instagram. For more information, visit

“We know Anthony and NASCAR fans #GoForBold every day,” said John Swedish, Director of Strategic Engagement and Partnerships. “This Memorial Day we want to see everyone come together and show us how. This is great opportunity for all NASCAR fans to have fun, show us what you‘ve been doing to get through the past year and support Anthony.”

“It‘s cool to see Death Wish Coffee getting fans involved,” said Alfredo. “They are coming back in a bold way, too. It‘s super cool because it allows you just to be creative and have fun. Being bold means so many different things to so many people. Just show us!”

Alfredo will hit the track in the Death Wish Coffee Ford Mustang this Friday evening for practice before qualifying on Saturday and Sunday‘s 600-mile event. Sunday‘s race will be televised live at 6:00 p.m. ET on FOX.

— Front Row Motorsports —

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