Just over a year since Alvin Kamara traveled to Homestead-Miami Speedway to attend his first NASCAR race, the All-Pro running back for the New Orleans Saints has partnered with the sanctioning body to help grow the sport and its fan base.
As the first-ever Growth and Engagement Advisor, Kamara will work directly with NASCAR leadership on strategic planning and creative opportunities that support its fan development efforts.
“It‘s an honor to be able to team up with NASCAR and be their first-ever Growth and Engagement Advisor,” Kamara said. “I‘m excited to use my passion as a fan to help shape their long-term efforts to grow the sport.”
“Alvin‘s journey to NASCAR happened very organically from that initial curiosity to experiencing our events to developing a real and sincere passion for the sport,” said Pete Jung, Chief Marketing Officer at NASCAR. “That‘s what we‘re looking to tap into … his insights, perspective and ideas … and learning more about his experience so that we can enhance what we‘re doing to engage and develop new fans.”
— NASCAR.com —