NASCAR has struck a deal with NBCUniversal to green-light a new docuseries revolving around this year‘s Cup Series playoffs, as the sport looks to find new avenues to tell the story of its season. The series will be called “Race for the Championship” and be stretched over eight episodes on USA Network.  The documentary will give viewers a look at how teams and drivers balance their personal lives with their quest to win a title. The in-house NASCAR Productions unit will produce the series, and exec producers are Senior VP & Chief Digital Officer Tim Clark, Managing Dir of Entertainment Marketing & Content Development Matt Summers and Head of Content Strategy Amy Anderson. Endeavor and L.A.-based entertainment law firm Morris Yorn helped broker the deal between the sides.

Sports Business Journal

@NASCAR has struck a deal with @NBCUniversal and @USA_Network to green-light a new docu-series revolving around this year‘s Cup Series playoffs.

➖ The series will be called “Race for the Championship,” be stretched over eight episodes on USA Network and debut in 2022. pic.twitter.com/kgZhfeWw5b

— Adam Stern (@A_S12) July 8, 2021

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