A mutual connection and a chance email has blossomed into the start of an exciting new partnership. Dawson Cram and the #41 Cram Racing Enterprises team is proud to welcome Be Water on the #41 Chevy Silverado truck, beginning this weekend at Darlington Raceway. Greene Concepts, Inc. and their exciting new brand, Be Water, have signed on to partner with Cram Racing Enterprises for the NASCAR Camping World Truck Series races at Darlington, Martinsville and Phoenix. Be Water is a brand of artesian spring water, created by Greene Concepts, Inc. Bottled in the home of NASCAR, North Carolina, Be Water is designed with the Greene Concepts company motto in mind, with a focus on abundance, strength, peace, and caring for others.
Lenny Greene, CEO of Greene Concepts, Inc., is excited to be more involved in the world of motorsports with a NASCAR partnership. “Dawson Cram is an up-and-coming racer who exemplifies the attributes we promote on our flagship product, Be Water: kindness, goodness, generosity, and courage. As a family-run business, Cram Racing Enterprises demonstrates what can be attained when determination, passion, and family values come together to support a dream.”
Cram Racing Enterprises Operations Manager Kimberly Cram states, “We are absolutely thrilled to announce our partnership with Be Water! After a short chain of emails to Lenny Greene, CEO and President of Greene Concepts, Inc., we felt a connection right away and an excitement around the idea of partnering together. We could not be more proud to align our race team with a company and a brand that exhibits the foundational principles we firmly believe in. We look forward to bringing the message of Be Water to always ‘Be Good, Be Kind, Be Strong, Be Generous, and Be Courageous‘ to our audience and NASCAR fans everywhere!”
Team co-owner Kevin Cram states, “We began this journey in the NASCAR Camping World Truck Series just one short year ago as a small, family-owned, ‘start-up‘ team, and have been able to grow from small beginnings to something better. To be good, we need good partners. To be great, we need great partners. With Be Water and the staff at Greene Concepts on board, we feel we are on track to ‘Be Great!‘”
Driver Dawson Cram is excited to have a new sponsor aboard. “I’m very proud to represent Be Water and everything they stand for. Water is a huge part of my preparation for each race, and my effort to stay healthy every day. The Be Water tastes great, and I love that it comes from right here in the Blue Ridge Mountains of North Carolina. I’m looking forward to getting to the track and to have the opportunity to pilot this gorgeous Be Water truck!
The NASCAR Camping World Truck Series heads to the famous Darlington Raceway for the In It To Win It 200, on Sunday, September 5th. Coverage begins at 1:30 PM EST on Fox Sports 1 (FS1).