With summer in the rearview mirror and fall now upon us, hunting season has commenced. Busch Light has geared up accordingly to create a hunt of its own this Sunday during the YellaWood 500 at Talladega (Ala.) Superspeedway with Kevin Harvick leading the way. The 2014 NASCAR Cup Series champion and winner of 58 Cup Series races is, of course, dressed appropriately. Harvick‘s No. 4 Busch Light Ford Mustang rolls into Talladega carrying a sportsman theme, with blaze orange signifying Busch Light‘s #Hunt4Busch challenge. Fans can win up to $1,000 in beer money in each stage of the race by logging onto their Twitter feed, following @BuschBeer, and turning on their notifications. At the beginning of each stage, Busch Light will provide different targets for fans to hunt while watching the race live on NBC, and all fans have to do is tweet #Hunt4Busch and #Sweepstakes when they spot one of the targets. It‘s the only way to bag some bucks from the comfort of your couch.

Harvick comes into Talladega on a four-race top-10 streak, a run punctuated by a strong second-place drive Sept. 18 at Bristol (Tenn.) Motor Speedway where he led three times for 71 laps. Before finishing second at Bristol, Harvick finished eighth Sept. 11 at Richmond (Va.) Raceway and fifth Sept. 4 at Darlington (S.C.) Raceway. In his most recent outing last Sunday at Las Vegas Motor Speedway, Harvick came home ninth. He has finished among the top-15 in the last 10 races, a streak that began July 11 with an 11th-place result at Atlanta Motor Speedway.

— True Speed Communications —

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