The Sunday Cup race in Talladega started off with a War Eagle in the pace car, followed by a Northman shouting out the call to start the engines. After the race, a watermelon-chewing farmer met a mighty Vulcan in Victory Lane. Those things really happened, just as the commercials did during the broadcast. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2022 Geico 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:40 PM
Total minutes of complete race broadcast: 220
Minutes of race broadcast: 169
Minutes of traditional commercials: 51
Minutes of side-by-side commercials: 12
Total number of commercials: 158
Total number of companies or entities advertised: 71
Total number of traditional commercials (not split-screen): 130
Total number of companies or entities advertised: 67
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Busch Beer (7 times); Wendy‘s (7 times); Geico (6 times); Toyota (6 times); Verizon (6 times); ebay motors (6 times); Xfinity (5 times); Upcoming Cup race (5 times); Coca-Cola (4 times)
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