There has been much in the news these days about the truth; those who tell it, those who don‘t, and even the people who intend to define it. Luckily for CawsnJaws readers, when you hear people complaining that during the races it is 70% commercials, you can step forward and say, truthfully, that you have a source that will put all guesswork to bed. For over a decade we have been reporting facts, not fake news, about how many ads there really are in those race broadcasts. For those who would like to know precisely how many there were during this past Sunday‘s (and Monday‘s) Cup race, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2022 DuraMAX Drydene 400 presented by RelaDyne
Start time to record race/commercial periods: 2:54 PM
Rain Delay (Sunday): 4:36 PM
Restart of race (Monday): 12:00 PM
End time to stop recording times: 3:05 PM
Total minutes of complete race broadcast: 287
Minutes of race broadcast: 240
Minutes of traditional commercials: 47
Minutes of side-by-side commercials: 12
Total number of commercials: 140
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 116
Total number of companies or entities advertised: 64
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (8 times); Geico (8 times); Xfinity (8 times); Busch Beer (7 times); Upcoming Cup race (7 times); Toyota (7 times); Subway (5 times); Armor All (5 times)
See much more at CawsNJaws.
