The innovative and breakthrough He Gets Us campaign, designed to increase the respect and personal relevancy of Jesus, announced its partnership with Joe Gibbs Racing (JGR), to serve as the primary sponsor of the No. 54 Toyota GR Supra for a part of the NASCAR Xfinity Series. Together on June 4 in Portland and July 16 in New Hampshire, the partners will look to use their platforms to broaden awareness for the campaign and reach diverse audiences.
The partnership with He Gets Us and Joe Gibbs Racing originated from Joe Gibbs‘ personal admiration and support for the He Gets Us initiative. With Gibbs as a personal champion for the mission, a partnership has been forged.
“He Gets Us is a unique campaign sharing what I believe to be the most important message we can share with others,” said Joe Gibbs, owner of Joe Gibbs Racing. “I think we are called to share this message with as many as we can and He Gets Us has an innovative way of doing just that.”
“Being teammates with Joe Gibbs is key for us,” said Bill McKendry, founder and chief creative officer of HAVEN | a creative hub, the lead agency for the He Gets Us campaign. “While we‘re honored to serve as a primary sponsor with Joe Gibbs Racing and Ty Gibbs to increase the awareness and relevancy of our message in the marketplace, knowing that he and his team are doing this because they believe in our effort is what will create the momentum and impact we‘re looking for at this stage in the campaign.”
The He Gets Us campaign is believed to be the largest of its kind, now with more than 180 million views on YouTube in just nine weeks after launch, bringing a better understanding of Jesus‘ struggles.
“I think He Gets Us is a creative way to reach people in today‘s world, especially those closer to my age,” said Ty Gibbs, driver of the No. 54 Toyota GR Supra. “I think we all face struggles every day and this campaign shares an important message that no matter what we might be going through we are not alone.”
To engage and learn more, visit HeGetsUs.com.
— Joe Gibbs Racing —