Motorsports Business Management (MBM Motorsports) announced today that Wild Willies will serve as the team‘s primary marketing partner at the Alsco Uniforms 250 at the Atlanta Motor Speedway, Saturday, July 9.

Wild Willies is a distinctly rugged, American brand that speaks to the strong, pioneering man who wears his beard proudly as an emblem of wisdom. The brand is for men who are passionate about life, and who wear their beard proudly, like an emblem of wisdom.

A stand-out leader in men’s grooming products, Wild Willies is the fastest growing American men‘ grooming brand, with a growth of 12,958 percent over the last three years. With that, the company earned the No. 22 ranking on the prestigious Inc. 5000 list of the fastest growing companies across all industries.

“Our goal is to help our bearded brethren feel their best from the inside out.” says CEO Kerry Sebree. “We celebrate that the bond of the beard goes beyond just great products that make you look and feel better. Beards are a lifestyle and we owe all of our success to the most passionate and patriotic men in America, just like NASCAR.”

“It is exciting to team up with a brand that allows me to wear my beard proudly with their many great product offerings,” driver J.J. Yeley said. “And I‘m excited to welcome them to our team this weekend in Atlanta!”

Team owner Carl Long echoed those statements.

“We are excited to partner with Wild Willies,” team owner Carl Long said. “Their brand fits well with J.J., our fans, and a great looking car. It is nice to welcome a new partner like Wild Willies into the sport.”

The Wild Willies No. 66 Ford Mustang will make its on-track debut Saturday July 9. Coverage of Alsco Uniforms 250 will begin at 5:00 pm ET on USA. Stay tuned to MBM Motorsports and Wild Willies social media pages for giveaways and more information!

— MBM Motorsports —

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