Sixty years ago, a top song was, “Party Lights” by Claudine Clark. In it she sings about seeing the party lights, and she knows where those lights are they are dancing and are so happy. On Sunday at Richmond Raceway, Kevin Harvick posted his back-to-back win, as well as his 60th career win. That calls for some party lights, to be sure. Those who watched the race saw Harvick‘s happy face in Victory Lane, as well as some commercials. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2022 Federated Auto Parts 400
Start time to record race/commercial periods: 3:02 PM
End time to record race/commercial periods: 6:23 PM
Total minutes of complete race broadcast: 201
Minutes of race broadcast: 169
Minutes of traditional commercials: 32
Minutes of side-by-side commercials: 11
Total number of commercials: 101
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 73
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 18
Number of times USA utilized ‘Side-by-Side‘ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (6 times); Xfinity (6 times); Xfinity (6 times); Sonic (6 times); T-Mobile (5 times)
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