This weekend at Darlington Raceway you will see Dawson Cram piloting the #35 Be Water car. “I am very excited to be making my second start in the NASCAR XFINITY Series with a great team and a great brand!” said Cram. “It feels like the right timing with the right group of people and I couldn‘t be happier to be going back to Darlington for my 4th start in NASCAR.”

Greene Concepts, Inc. and Be Water relationship started with Cram last season at Darlington in the Truck Series. Be Water is a brand of artesian spring water, created by Greene Concepts, Inc. Bottled in the home of NASCAR, North Carolina, Be Water is designed with the Greene Concepts company motto in mind, with a focus on abundance, strength, peace, and caring for others.

“We are thrilled to have Dawson in our car in Darlington!” said Joey Gase co-owner of Emerling-Gase Motorsports. “He is a very hard worker and talented driver and does whatever it takes to make things happen, from working on the cars and finding sponsors.  We are excited to see what he can do behind the wheel.”

Lenny Greene, CEO of Greene Concepts, Inc., is excited to be more involved in the world of motorsports with a NASCAR partnership. “Dawson Cram is an up-and-coming racer who exemplifies the attributes we promote on our flagship product, Be Water: kindness, goodness, generosity, and courage. As a family-run business, Cram Racing Enterprises demonstrates what can be attained when determination, passion, and family values come together to support a dream.”

Make sure to tune in and watch the #35 Be Water car this weekend at 3:00PM EST on the USA Network.

Learn more about Greene Concepts, Inc. and Be Water at

— Emerling-Gase Motorsports —

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