Richard Childress, chairman and chief executive officer of Richard Childress Racing, and Jeff Broin, founder and chief executive officer of POET, have purchased the Carolina Cowboys, announced today in conjunction with the Professional Bull Riders (PBR). The PBR Team Series, which kicks off its sophomore season in July, is an elite eight-team league featuring the world‘s top bull riders competing in five-on-five bull riding games. The league‘s 11-event debut campaign concluded last November with its first champion crowned in Las Vegas.
In the 2022 season, the Carolina Cowboys had been held by PBR and operated by Richard Childress Racing (RCR) with Daytona 500 winner Austin Dillon as Team General Manager. RCR‘s operational agreement included an option to purchase the team, which Childress personally exercised following the successful inaugural season, partnering in the deal with entrepreneur and agriculturalist Jeff Broin, the founder and CEO of bioprocessing giant POET, the world‘s largest biofuel producer, and his wife Tammie. Broin and RCR have a longstanding partnership through NASCAR and worked together to upgrade the league to 15% bioethanol.
“I‘ve always been a fan of the Western lifestyle, but the new teams concept kicks up the excitement and has proven in its inaugural year to be a strong step forward for the future of bull riding,” said Richard Childress. “I couldn‘t be prouder to continue to build the Carolina Cowboys alongside Austin Dillon, Jeff Broin, our partners and fans.”
“Agriculture is at the core of all we do at POET and has always been my life‘s passion, and I‘m excited about this opportunity to be involved as an owner in a sport with deep agricultural roots,” said Broin. “PBR is a dynamic sport with tremendous potential, and I‘m looking forward to growing POET‘s partnership with both the Carolina Cowboys and the PBR Team Series as it evolves.”
In addition to producing farm-based, renewable biofuel at its 33 bioprocessing facilities across the Midwest, POET also produces a suite of plant-based bioproducts, including Dakota Gold high-protein animal feed.
“The inaugural PBR Team Series season exceeded our expectations: broadcasts on CBS reached more than 11.5 million viewers and the events drew more than 190,000 attendees,” said PBR CEO and Commissioner Sean Gleason. “Our incredible group of owners driving this success has now grown even stronger. We‘ve already benefitted from the leadership and operational excellence Richard Childress and Austin Dillon have brought to the Carolina Cowboys, which now becomes a full ownership position in partnership with Jeff Broin, using the sport to promote American-made bioproducts. We are equally excited about Heath Freeman‘s entry into team ownership, including his expertise in hospitality, media and entertainment. Both of these new owners create significant strategic opportunity for PBR Teams heading into our second season which will start in July.”
The CBS Television Network, Paramount+, CBS Sports Network or Pluto TV will carry all 11 games in the 2023 Teams regular season, as well as the three-day playoff and championship event November 4-6 from T-Mobile Arena in Las Vegas.
— Richard Childress Racing —
