Last October, a group representing a negotiating team for Cup owners outlined its efforts to present NASCAR with changes to its business model, which were ultimately rejected by the sanctioning body.
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“The dialogue continues between NASCAR and (the negotiating committee). A lot of the same issues are still the same issues we‘re working through,” RFK Racing president Steve Newmark, a member of the negotiating team, told Motorsport.com.
“There is a model that works for everybody which actually helps take the sport to the next level. There‘s just a lot of pieces and we have to figure out how to get there.
Newmark said an improved racing product combined with increased TV ratings in recent seasons should help produce a bigger media deal.
“The sanctioning body, the tracks, the teams, the drivers — you have to have all of them working together and rowing in the same direction,” he said. “The issue right now is the teams, from an economic perspective, are struggling. Our financial model doesn‘t work but the sport is still thriving.
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