NASCAR fans who attended the ‘Superbowl of Racing‘ on Sunday were blessed with black clouds that stayed away, many sports and entertainment stars that arrived, and a surprise winner. For the fans that watched from home, they got to enjoy the same things, but also had to watch a lot of commercials. For instance, the Coke Zero Sugar ad, with the booming voice remarking that he ‘needs to try it first‘, ran over a dozen times. Wouldn‘t you think that after musing that so many times, that he would just go ahead and try it? Fans with questions like that, and a curiosity over how many ads there were in all, and how much time they took during the broadcast, are welcome to peruse the following report.
Race and Commercial Breakdown of the 2023 Daytona 500
Start time to record race/commercial periods: 2:46 PM
End time to record race/commercial periods: 6:55 PM
Total minutes of complete race broadcast: 249
Minutes of race broadcast: 200
Minutes of traditional commercials: 49
Minutes of side-by-side commercials: 14
Total number of commercials: 133
Total number of companies or entities advertised: 71
Total number of traditional commercials (not split-screen): 102
Total number of companies or entities advertised: 60
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 29
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola, Coke Zero Sugar (15 times); Busch Beer, Busch Light (11 times); Geico (9 times); Xfinity (8 times); Pfizer, Paxlovid, Vaccines.gov (7 times)
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How does that compare to last years? See 2022’s report here.