During the Cup race on Sunday, Kevin Harvick was referred to as ‘the G.O.A.T. of Phoenix Raceway,‘ and ‘the king of the desert‘. As the laps wound down, that green Ford crept closer to the front, and it seemed Harvick would live up to those titles. As any NASCAR fans knows, however, there is nothing sure in racing, and the win was not to be. During race broadcasts, though, you can be sure of commercials. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 United Rentals Work United 500
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:49 PM
Total minutes of complete race broadcast: 199
Minutes of race broadcast: 157
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 11
Total number of commercials: 121
Total number of companies or entities advertised: 63
Total number of traditional commercials (not split-screen): 94
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 29
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
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