Let‘s be frank: most people are not fond of commercials. It has become as common to complain about ads as it is to complain about the weather. For NASCAR fans, while they know the reality is that without the commercial interruptions during a race, there would be no race, that does little to stop them from complaining. Recently, there was a dust up when announcer Mike Joy stated during a recent race there would only be one more side-by-side commercial break, but a few more traditional breaks occurred. The mix up of what he meant about the number of ads left in the race inspired Joy to tweet about ‘keyboard warriors,‘ and their misunderstanding of his statement. During this week‘s race, on Jeff Gluck‘s tweet page, a fan named Neal Lawson, tweeted, “If you say commercial three times in a mirror, Mike Joy appears like the boogie man.” Obviously, irritation at commercial interruptions can bring out a lot of annoyance, ire, and humor. For those fans who like to know precisely how many commercials there were for Sunday‘s race, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 Ambetter Health 400
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:14 PM
Total minutes of complete race broadcast: 194
Minutes of race broadcast: 149
Minutes of traditional commercials: 45
Minutes of side-by-side commercials: 11
Total number of commercials: 130
Total number of companies or entities advertised: 69
Total number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 63
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 25
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (7 times); Geico (7 times); Xfinity (6 times); Wendy‘s (6 times); Busch Beer (5 times); Toyota (5 times)
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