During the pre-race opening segment of Sunday‘s Cup race, Fox Sports ran a teaser spot with the main theme that the racing at COTA is different… is ‘weird‘… with all that twisting and turning on the track, instead of just turning left. Then Brendan Hunt, right before giving the call to start the engines, declared, “Let‘s get WEIRD!” While the day had included the smashing of a pumpkin from a great height, and drivers normally found in open-wheel racing strapping into stock cars, the race wasn‘t necessarily weird. Additionally, the broadcast included commercials, which, as everyone knows, is not weird at all. For those who like to know precisely how many commercials there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 EchoPark Automotive Texas Grand Prix
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 7:28 PM
Total minutes of complete race broadcast: 238
Minutes of race broadcast: 200
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 10
Total number of commercials: 111
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 84
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 23
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Toyota (8 times); Geico (7 times); Xfinity (6 times); Wendy‘s (5 times)
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