On Sunday, NASCAR fans had just enough time to put away the leftover ham and cole slaw before it was time for the Cup race on dirt at Bristol. The fans watching the race at home, when looking at the view through the in-car camera, had to squint through murky windshields, and could only imagine what it was like for the drivers to breathe in all that dust. There was no need to squint for the commercials, though, as they always manage to come through with no problem. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 Food City Dirt Race
Start time to record race/commercial periods: 7:00 PM
End time to record race/commercial periods: 9:57 PM
Total minutes of complete race broadcast: 177
Minutes of race broadcast: 145
Minutes of traditional commercials: 32
Minutes of side-by-side commercials: 10
Total number of commercials: 126
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 98
Total number of companies or entities advertised: 51
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 28
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Kioti (8 times); Geico (8 times); Coca-Cola (7 times); Toyota (7 times); Busch Beer (6 times); Xfinity (5 times)
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