On Sunday, the sell-out crowd at World Wide Technology Raceway were in store for extra time at the Cup race. Thanks to lightning in the area, and the race delays they caused, fans got to stay for nearly two additional hours. The fans watching at home got to see additional interviews and other interesting things such as a search for Michael Waltrip‘s purple phone, dropped in haste in his rush to get from one place to another. The audience at home got to see commercials, too, of course. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 Enjoy Illinois 300 presented by TicketSmarter
Start time to record race/commercial periods: 3:24 PM
Stop time for weather delay: 4:00 PM
Restart time: 5:41 PM
End time to record race/commercial periods: 9:15 PM
Total minutes of complete race broadcast: 351
Minutes of race broadcast: 293
Minutes of traditional commercials: 58
Minutes of side-by-side commercials: 2
Total number of commercials: 140
Total number of companies or entities advertised: 72
Total number of traditional commercials (not split-screen): 133
Total number of companies or entities advertised: 72
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 7
Total number of companies or entities advertised: 9
Number of times FS1 utilized ‘Side-by-Side‘ commercials during the broadcast: 1
Companies seen the most in commercials during this broadcast: Coca-Cola (9 times); Geico (9 times); Xfinity (9 times); Busch Beer (9 times); Upcoming Cup/Xfinity races (8 times); Belmont Stakes (5 times)
See much more at CawsNJaws.
