Martin Truex Jr., after his win at the Cup race on Monday, is most likely researching recipes for lobster. After all, ‘Loudon Larry the Lobster‘, the ‘trophy‘ Truex attained by his victory, weighed in at 22 pounds. We know a lot about this crustacean because he was paraded around New Hampshire Motor Speedway for two days, thanks to the rain postponement. The fans watching the broadcast also know a lot about the sponsors whose commercials ran during the race. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 Crayon 301
Start time to record race/commercial periods: 12:00 PM
End time to record race/commercial periods: 3:15 PM
Total minutes of complete race broadcast: 195
Minutes of race broadcast: 160
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 10
Total number of commercials: 110
Total number of companies or entities advertised: 56
Total number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 18
Number of times USA utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (7 times); IHOP (5 times); Coca-Cola (5 times)
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