Serial 1 Premium E-Bikes returns to the No. 38 Front Row Motorsports (FRM) Mustang at the Watkins Glen (N.Y.) International this weekend. Todd Gilliland will debut a new custom design by the minds of Serial 1 E-Bikes. The new scheme is of the powerful BASH/MTN Mountain E-Bike available for fans everywhere through

Gilliland‘s Ford Mustang may have four wheels, but it‘s powerful Ford engine and purpose-built suspension and brakes mirror the same details that are built into the two-wheel BASH/MTN mountain E-bike- making the E-Bike the best in its class.

Gilliland hopes the new scheme will give him an edge at a track where he was leading last year. Gilliland led five laps in his NASCAR Cup Series debut at the track before breaking a rear end.

“I know we can be fast again this year at Watkins Glen,” said Gilliland. “And we‘re going to do it with a pretty cool looking BASH/MTN E-Bike scheme. I want thank Serial 1 for their continued support this season. We can‘t do this without them.”

Serial 1 began their partnership earlier this season at the Darlington (S.C.) Raceway where Gilliland finished 11th in the event. Serial 1 again rode with Gilliland and the No. 38 to a 15th-place finish at the World Wide Technology Raceway in Madison, Illinois and again at the Nashville (Tenn.) Superspeedway.

“This is a race that we‘re really looking forward to,” said Dion Reif, Executive Vice President Life Electric Vehicles, Inc., Parent Company of Serial 1 Cycles. “Todd showed everyone last year his talents on road courses and we expect him to be up front again while we introduce NASCAR fans to our Limited-Edition BASH Mountain E-Bike featuring our New GOOGLE app and Cloud THEFT tracking GPS.”

“Customers tell us every day they love our E-Bikes,” continued Reif. “They had no idea how amazing they are and that more people need to ride them to appreciate them. So we‘ve decided to do a $100,000 customer appreciation to dedicated NASCAR fans. Beginning today, if you buy one BASH Mountain E-Bike you will get any E-Bike for half price. Just go to and enter code: NASCARBOGO. This offer will be limited to the first 50 sets of E-Bikes sold. We know the more people that get on our bikes, the more they will go out and tell their friends and family. We want everyone to spread the word about their amazing experience with Serial1 E-Bikes on the trails.

Fans can learn more about Serial 1 online at Dealers interested in our nationwide network can apply at Dealer inquiries. They can also be kept up to date on Twitter at @Serial1Cycles, Instagram at @Serial1Cycles, and you can follow Serial 1 on Facebook.

— Front Row Motorsports —

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