NASCAR is developing a youth ladder system that would give young drivers and their parents a clearer idea of the path to the summit of stock car racing, according to leading executive Ben Kennedy.

Seen as the top racing league in America for at least the last 20 years, NASCAR has been an aspirational destination for young drivers. A well-defined ladder system could help ensure a steady flow of star drivers capable of fueling fandom and solidifying NASCAR‘s position in motorsports.

Kennedy said the goal is to create a “clear path where, if you want to become a future NASCAR driver, you can kind of look at that chart to see what that looks like.” He said NASCAR is in the early stages of developing the framework and that “there‘s certainly a lot of work to do.” Until now, the proposed system had not been reported.

Sports Business Journal

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