There were a lot of rivalries occurring around the Cup race on Sunday in Texas. Broadly, it was everyone at the track vs. the heat. More specifically, it was things like Kyle Busch vs. his car; Denny Hamlin vs. all the fans (except for his); and Bubba Wallace vs. luck. For the fans at home, it was sponsors pitches vs. the broadcast (but in the end, both the sponsors win by showcasing their products, and the fans win by being able to watch the race from start to finish). For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.

Race and Commercial Breakdown of the 2023 AutoTrader EchoPark Automotive 400

Start time to record race/commercial periods: 3:31 PM
End time to record race/commercial periods: 7:05 PM
Total minutes of complete race broadcast: 214
Minutes of race broadcast: 179
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 13

Total number of commercials: 123
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 90
Total number of companies or entities advertised: 48
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 33
Total number of companies or entities advertised: 22
Number of times USA utilized ‘Side-by-Side‘ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Coca-Cola (10 times); Xfinity (9 times); Ashley Furniture (6 times); Sonic (5 times); 5 Hour Energy drink (5 times); Safe Lite (5 times); Toyota (5 times)

See much more at CawsNJaws.

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