There was once a NASCAR fan named John who dreamed the following: He got up from his bed recently purchased at Ashley Furniture, and went outside. He headed for his Toyota Camry, hungry for a stop at IHOP. Sadly, his windshield was cracked, so he called Safe Lite for help. When the driver arrived, he was carrying a cup of Wendy‘s coffee. John said he had Progressive insurance, and the driver said that would be fine. While John waited for his car to be finished, he noticed his neighbor on his porch, eating a burger from Sonic. This dream is a reflection of the reality of watching a NASCAR race, a dizzying blur of sponsors asking for your attention during an electrifying race. For those fans wanting to know how many ads there were this past Sunday, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 Bank of America ROVAL 400
Start time to record race/commercial periods: 2:14 PM
End time to record race/commercial periods: 5:45 PM
Total minutes of complete race broadcast: 211
Minutes of race broadcast: 169
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 8
Total number of commercials: 130
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side‘ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Safe Lite (8 times); Sonic (7 times); IHOP (6 times); Ashley Furniture (6 times); Toyota (6 times); Wendy‘s (5 times); Subway (4 times); Applebee‘s (4 times); Auto-Owners Insurance (4 times); Progressive (4 times)
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