NASCAR Cup Series driver Erik Jones and Erik Jones Racing grow their partnership with Michigan-based company Energy Products to support the national launch of their new VAST Racing Products Division. Earlier this year, Energy Products combined with their home-state native, Jones to promote and support the new P1 Battery product line. P1 battery and additional racing related products can now be found on the recently launched VAST direct-to-consumer platform and will be represented as the primary paint partner on the No. 4 Super Late Model of Jones for the 56th running of the Snowball Derby in Pensacola, Florida on December 3rd.
VAST Racing Products are available through an ecommerce store selling hundreds of brands and 100,000+ part numbers related to racing, performance and off-road vehicles. This direct-to-consumer platform has full distribution in place to serve race fans nationwide.
To promote the company‘s new division, Energy Products has teamed up again with the Byron, Michigan native for the marquee December race. On the expanded partnership, Jones remarked, “I‘m fortunate to have a great partner in Energy Products. They are from my home state of Michigan, and they understand motorsports and the racing community. Earlier this year we worked together to launch the P1 Battery brand, and now it‘s exciting to see the VAST Racing Products division grow with products offered online for a variety of race fans. I can‘t wait to see the VAST colors on my car and try to get another Derby win.”
VAST Racing Products will have staff onsite at this year‘s Snowball Derby. Their product display will be in the fan midway at Five Flags Speedway where fans can receive giveaways and learn about the new online platform.
“Energy Products is thrilled to partner with Erik Jones for the 56th running of the Snowball Derby, stated Tom Willhite, Director of Marketing for Energy Products. “After working with Erik to promote our P1 Battery brand, we knew he was the right person to team up with, to introduce our new motorsports division, VAST Racing Products. This event always brings out the best drivers in short track racing and we are excited to be riding along with a two-time Snowball Derby Champion.”
Jones has a storied history competing in the prestigious Snowball Derby. In 2013, he became the third driver in history to score back-to-back victories in the December late model spectacular at Five Flags Speedway. The win came one year after holding off NASCAR Cup Series Champion Kyle Busch in a victory that propelled Jones into the spotlight and to the driver‘s seat of Busch‘s race team at the age of 16.
— Reine Digital —