Successful business owner, entrepreneur, and investor Carl Ruedebusch will again be the cornerstone partner of Todd Gilliland and the No. 38 Front Row Motorsports (FRM) team during the 2024 NASCAR Cup Series season. Ruedebusch will again partner with Ruedebusch Development and Construction and gener8tor to begin the season with more partnerships being developed.
Beginning the season for the second consecutive year, gener8tor, a nationally-ranked venture capital firm and accelerator that brings together startup founders, investors, corporations, job seekers, universities, musicians, and artists will serve as the primary sponsor for the first two events for Gilliland: The Clash at the Coliseum at the Los Angeles Coliseum before returning to the “Great American Race,” the Daytona 500 at the Daytona International Speedway.
gener8tor will bring a new, bolder look to the new No. 38 Ford Mustang Dark Horse this season.
The gener8tor platform includes more than 75 programs spanning startup accelerators, corporate programming, speaker series, conferences, skills accelerators and fellowships.
The gener8tor scheme will return throughout the season and are proud to return to the FRM team with Gilliand.
“gener8tor is proud to once again be in NASCAR and support FRM and Todd Gilliland,” said Cole Shearer, Vice President, gener8tor Skills Accelerator. “The awareness at marque NASCAR events has introduced people to gener8tor and all our programs that fans can take advantage of. We see it each time Todd and the team are the on track and we are proud to kick off the season again with the 38 team.”
Also, the Ruedebusch Development and Construction (RDC) colors are back. The full-service commercial construction and real estate development company returns with Gilliland and will be featured on the car throughout various events throughout the season.
Ruedebusch has been instrumental in Gilliand‘s NASCAR Cup Series career with FRM, leading him to his first top-five in the series and making him one of the sport’s most improved drivers last season.
“I really enjoy being active in Todd‘s and FRM‘s development,” said Carl Ruedebusch, Owner, Ruedebusch Development and Construction. “Todd and the team have shown growth over the past two seasons, and we are all hopeful for an even better year. Our partners with our program are seeing gains, too, so it has been a win for everyone.”
Gilliland shares in the excitement with continuing his partnership with Ruedebusch and his partners in the new season.
“Mr. Ruedebusch, and his partners such as gener8tor, have been some of my biggest supporters since I joined the NASCAR Cup Series,” said Gilliland. “I enjoy seeing the familiar faces and they become a part of our team and our family. I can‘t do this without them and I am thankful for all their support and friendship.”
Gilliland and the team are currently preparing for The Clash at The Coliseum which will air live nationally on FOX on Sunday, February 4 at 8:00 p.m. ET.
— Front Row Motorsports —