Sports Business Journal’s Adam Stern reports that Love’s sponsorship deal with Front Row Motorsports is for multiple years.  Previously the company only signed year-to-year deals.

Love’s has been with Front Row Motorsports since 2013 and is the longest serving sponsor at the team.

Love’s is also sponsoring Layne Riggs in the Truck Series this season.

.@LovesTravelStop renewed with @Team_FRM for multiple years heading into 2024, the first time it extended with the team for more than one year since the sides aligned in 2013.

🔲 The travel stop chain previously renewed with one-year deals every season.

— Adam Stern (@A_S12) February 18, 2024

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