As racegoers make their way to Daytona International Speedway to kick off the 2024 NASCAR season, Cabo Wabo® Tequila, the Official Tequila Sponsor of NASCAR, continues to reach fans both on and off the track. This season race attendees can expect even more ways to engage with Cabo Wabo throughout the concourse, including continued access to the Cabo Wabo Garage as well as increased presence of the brand‘s ongoing Responsible Drinking campaign that encourages fans to revel in the race day festivities responsibly.
All weekend long, racegoers 21+ can drop by the Cabo Wabo Garage where they can enjoy Cabo Wabo‘s bold cocktails, including the Cabo Wabo Smokeshow and the Cabo Wabo Caborita, or reach for the brand‘s signature race-day mocktail, the Bold & Ice Cold. Fans will also have an opportunity to sign Cabo Wabo‘s Responsible Drinking Pledge which includes selecting a designated driver and creating a race day game plan for getting to and from the track safely. The first 500 eligible fans to sign the pledge will receive a $10 Uber voucher which can be redeemed starting Saturday, February 17th and is valid until December 31st, 2024.
“Cabo Wabo Tequila is thrilled to enter our second season as the Official Tequila Sponsor of NASCAR, and this year we‘re continuing to encourage fans to get the most out of their day at the track safely while enjoying the experiences we all love about this iconic event,” said Campari America‘s Senior Director of Marketing for White Spirits, Mark Watson. “This means not only rooting for your favorite driver but getting home safely at the end of race day. By placing ads with Uber to help get the message out and providing ride vouchers, we want to make it easier than ever to create a plan and celebrate responsibly.”
Designed to replicate the look and feel of a working garage, the Cabo Wabo Garage at the Daytona 500 is open to adults 21+ on the Midway outside of Turn 1 on Saturday, February 17 from 8:00 AM — 5:00 PM and on Sunday, February 18 from 8:00 AM — 2:30 PM. Fans can make a pit-stop to the Garage and rest in the shade at the Cabo Wabo Lounge, enjoy a Cabo Wabo signature cocktail or Bold & Ice Cold mocktail, and hydrate with water at the designated Hydration Station. Those looking to further revel in race day festivities can partake in a mock photo moment recreating the iconic ‘Victory Lane‘ celebration.
Adult fans that are 21+ watching race day with friends at home can experience the excitement of the Great American Race from their living room with a Cabo Wabo Caborita by ordering a cocktail kit from Cocktail Courier.
Cabo Wabo will be running responsible drinking advertisements at select NASCAR races via Journey Ads in the Uber app throughout the season, reminding fans to plan ahead, schedule a ride, and celebrate responsibly.
The 2024 NASCAR regular season begins Sunday, Feb. 19, with the Daytona 500 broadcast live on FOX at 2:30 p.m. ET. Fans can view the full 2024 NASCAR Cup Series schedule and purchase tickets at nascar.com/tickets and adult fans that are 21+ can stay connected to Cabo Wabo® Tequila on Instagram at @cabowabotequila or at CaboWabo.com to learn more about this initiative.
— Cabo Wabo —
