Prime Video greenlit several sports documentaries as part of the inaugural Amazon upfront presentation today, including a four-part documentary series on NASCAR legend Dale Earnhardt Sr. The history of the Earnhardt family is the history of NASCAR—you can‘t tell the story of one without the other—and at the center of the Earnhardt family was Dale Earnhardt Sr., the most influential figure the sport has ever known. A charismatic, working-class hero to millions of fans, Earnhardt spent the better part of two decades as the most visible figure in stock car racing, breaking through the confines of the sport‘s regional fan base to mainstream notoriety, racking up millions in endorsement deals from Coca-Cola to Wheaties, and appearing on daytime TV and late-night talk shows. From one generation to the next, racing would bring the Earnhardt family together, but it wasn‘t always an easy road. Now, with unparalleled access and never before seen archival material, the Untitled Earnhardt Documentary promises a profound, revealing, and definitive account of a historic American family.

Presented by Prime Video, the Untitled Earnhardt Documentary is produced by Imagine Documentaries, NASCAR Studios, and Everyone Else, in association with Dirty Mo Media. The series is executive produced by Brian Grazer, Ron Howard, Sara Bernstein, and Justin Wilkes of Imagine Entertainment; Matt Summers and Tim Clark of NASCAR Studios; and TJ Martin, Dan Lindsay, and Tony Mayhoff.

— Amazon —

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