Michelin Raceway Road Atlanta is recognized as one the world’s best road courses. Our multi-purpose motor sports facility is situated on 750 park-like acres in the rolling hills of Northeast Georgia. Michelin Raceway is located 35 miles north of Atlanta and just minutes away from Chateau Elan, a 4-star resort offering guests comfort and amenities such as three championship golf courses and a European-style spa.
The facility is utilized for a wide variety of events, including professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs and testing for motorsports teams. The property also features the all-new Michelin Tower, a five-story state-of-the-art facility outfitted with private suites and a 300-person hospitality space, media center, meeting space, catering kitchens, race control and timing and scoring and a rooftop deck.
Michelin Raceway is host to major events such as Motul Petit Le Mans, Drift Atlanta, MotoAmerica and the The HSR Mitty.
2.54-mile, 12-turn world class road course
320,000 annual visitors from 33 states and 18 countries
Family friendly atmosphere: Kids 12 & Under Are Always Free!
Pharmaceutical entrepreneur and local businessman Don Panoz purchased Road Atlanta in 1996 and embarked on a major improvement program, drastically updating the circuit. In 2012, Road Atlanta was purchased by NASCAR Holdings and joined the new IMSA WeatherTech SportsCar Championship as the final race on the IMSA calendar in 2014, beginning an exciting new era of road racing in North America.
In 2019, Michelin North America signed on as the first-ever entitlement partner of the race track, changing the facility name to Michelin Raceway Road Atlanta. As a result of the new Michelin partnership and with huge thanks to NASCAR and the France family, the new Michelin Tower was constructed on the site of the old tower and debuted at the 22nd Annual Motul Petit Le Mans in October of 2019.
As one of the top entertainment centers in Georgia, Michelin Raceway offers individuals, families and large corporate groups a fun and family-friendly environment. Our Kids 12 & Under Are Always Free policy gives families an affordable family outing.
To learn about sponsorship opportunities in IMSA Race at Michelin Raceway Road Atlanta,
visit EC Sports Management.
Click here to contact their sales team.