What do grandfather clocks, paperclips, hot dogs, and being the shortest have in common? Any NASCAR fan will immediately guess those are all things related to the Martinsville Speedway. On Sunday, there were all of those things, as well as an ominous sky that never produced any rain, and a Victory Lane inhabited by a very grateful Chevy driver. The race broadcast also produced commercials, as expected. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 NOCO 400
Start time to record race/commercial periods: 2:44 PM
End time to record race/commercial periods: 5:53 PM
Total minutes of complete race broadcast: 189
Minutes of race broadcast: 155
Minutes of traditional commercials: 34
Minutes of side-by-side commercials: 10
Total number of commercials: 109
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 51
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 20
Number of times FS1 utilized ‘Side-by-Side‘ commercials during the broadcast: 4
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