Darlington Raceway is a race track built for NASCAR racing located in Darlington, South Carolina. It is nicknamed “”The Lady in Black”” and “”The Track Too Tough to Tame”” by many NASCAR fans and drivers and advertised as “”A NASCAR Tradition.”” It is of a unique, somewhat egg-shaped design, an oval with the ends of very different configurations, a condition which supposedly arose from the proximity of one end of the track to a minnow pond the owner refused to relocate. This situation makes it very challenging for the crews to set up their cars’ handling in a way that will be effective at both ends.

For many years, Darlington was the site of two annual NASCAR Cup Series races. One, the Rebel 400, was held in the spring while the other, the Southern 500, was always held on Labor Day weekend. In 2003, the Labor Day race was given to California Speedway, and the Southern 500 was moved to November 2004 and was run as part of the Chase for the Nextel Cup. In 2005, NASCAR eliminated the Southern 500 altogether as a result of the Ferko lawsuit, offending many fans who had followed the sport for generations. The race was merged into the 400-mile (640 km) spring race, and moved to Mother’s Day weekend. A 500-mile race named after a Dodge vehicle was held for the next four years, before the race was given the Southern 500 moniker in 2009.

To learn about sponsorship opportunities in NASCAR Cup Series Race at Atlanta Motor Speedway, visit EC Sports Management.

Click here to contact their sales team.