Talladega Superspeedway is the box of chocolates of NASCAR, as you never know what kind of a race you might get. On Sunday, things started off with three legends (Donnie Allison, Bobby Allison, & Red Farmer) giving the call to start the engines, and ended with the newest member of ‘The 800 Club‘, Kevin Harvick, having victory snatched away again. In between, as opposed to the prior races of the weekend, there weren‘t that many cautions. There was the awful and good stuff: grief for Kim Burton as Harrison wrecked out; and joy for the Busch family as Kyle made it through the last laps‘ chaos. There was also a whole bunch of commercials (153)…even more than this year‘s Daytona 500 (133)—which is classically a sponsor extravaganza. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2023 Geico 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:56 PM
Total minutes of complete race broadcast: 236
Minutes of race broadcast: 186
Minutes of traditional commercials: 50
Minutes of side-by-side commercials: 8
Total number of commercials: 153
Total number of companies or entities advertised: 76
Total number of traditional commercials (not split-screen): 125
Total number of companies or entities advertised: 69
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 24
Number of times FS1 utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (8 times); Coca-Cola (6 times); Subway (6 times); Toyota (6 times)
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