On Sunday at Charlotte Motor Speedway, Fox Sports continued their annual tradition of honoring our country‘s fallen heroes during their Memorial Day weekend race broadcast. Their efforts to do that were as admirable as the fierceness and intensity of the drivers battling in the race. Beginning with a segment on ‘The Bixby Letter‘, read with feeling by some well-known NASCAR figures, there were inspiring and somber tributes throughout the race. Of course, there were commercials, too. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2022 COCA-COLA 600
Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 11:48 PM
Total minutes of complete race broadcast: 348
Minutes of race broadcast: 285
Minutes of traditional commercials: 63
Minutes of side-by-side commercials: 13
Total number of commercials: 193
Total number of companies or entities advertised: 81
Total number of traditional commercials (not split-screen): 157
Total number of companies or entities advertised: 77
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 36
Total number of companies or entities advertised: 24
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Geico (10 times); Wendy‘s (10 times); Busch Beer (10 times); Xfinity (7 times); ebay motors (7 times); Toyota (6 times); Ford (6 times)
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