On Sunday, William Byron rolled his No. 24 Chevrolet into Victory Lane at Las Vegas Motor Speedway like he ruled the place. Not only had he won, but he swept both stages. That he had a sponsor of Raptor Tough on his race car fit the circumstances perfectly. Sponsors, much like a talented driver, are essential to the sport; just as commercials are necessary to the broadcast. For those fans who like to know precisely how many ads there were this week, and how much time they took during the broadcast, here is the breakdown.
Race and Commercial Breakdown of the 2023 Pennzoil 400 presented by Jiffy Lube
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:43 PM
Total minutes of complete race broadcast: 193
Minutes of race broadcast: 153
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 9
Total number of commercials: 119
Total number of companies or entities advertised: 69
Total number of traditional commercials (not split-screen): 94
Total number of companies or entities advertised: 58
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 24
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (6 times); Coca-Cola (8 times); Upcoming Cup race (5 times); Wendy‘s (5 times); Geico (5 times); Xfinity (5 times)
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