As a major primary sponsor of Trackhouse Racing‘s NASCAR Cup Series driver, Ross Chastain, Busch Light is excited to introduce its fresh, new ‘Iconic‘ paint scheme, and first with Ross Chastain, at the annual Busch Light Clash on February 4.
Busch Light‘s goal with the ‘Iconic‘ paint scheme design is to showcase the things fans love while enjoying their favorite sport. The design features a vibrant mountain landscape design across the full car in Busch Light‘s recognizable blue and white colors. The top of the trunk reads, “Race For The Mountains,” with the Busch Light logo appearing on the hood, roof, trunk and sides of the car.
Since the 1990s, the Busch family of brands has created countless opportunities to interact and engage with 21+ NASCAR fans, including unparalleled access to iconic drivers, the development of distinct paint schemes – from the “For the Farmers” design to the “Your Face Here” scheme and more and brand-led initiatives like a Pit Stop Wedding by the track in Las Vegas. Prior to Busch Light becoming the official beer sponsor of NASCAR in recent years, the Busch brand has had a longstanding commitment to the sport that dates back to 1979. For over 45 years, the beer brand has sponsored key programs, such as the Busch Light Pole Award and of course the Busch Light Clash. In 2024, Busch Light is proud to continue its investment in the sport with its partnership with Trackhouse Racing and Ross Chastain.
The Busch Light ‘Iconic‘ paint scheme will debut at the annual Busch Light Clash on February 4 and Chastain will race competitively with it at the Daytona 500 on February 18. It will also be featured at the Enjoy Illinois 300, the Go Bowling at the Glen, the ROVAL 400, the Championship Race in Phoenix and more.
— M&C Saatchi —
