Trackhouse Racing announced today that Workforce -Occupational Health & Safety Solutions will serve as an associate sponsor in all 38 races on Zane Smith’s No. 71 Chevrolet in the 2024 NASCAR Cup Series season.
“This is great news,” said the 24-year-old Smith, who begins competition this weekend at the Los Angeles Coliseum in the Busch Clash. “To have success in this sport, corporate backing is as important as a good pit crew and we feel we found this with Workforce. I was able meet with them this week and everyone is excited for 2024.”
The agreement is a multi-year partnership with an emphasis on expanding Workforce‘s brand identity in NASCAR, showcasing the benefits of utilizing Workforce‘s services to businesses involved in the sport, and an increased business-to-business marketing strategy across motorsports.
“Workforce has been involved in this sport for multiple years and truly understands the power of NASCAR. We are thrilled to partner with a team like Trackhouse – and a rising star of the sport such as Zane Smith,” said Zach Roberts, Workforce‘s President and Chief Executive Officer. “Our company believes this relationship will lead to success for both organizations on and off the track moving forward.”
In September, Trackhouse Racing announced a multi-year driving agreement with Smith, the 2022 NASCAR Craftsman Truck Series champion, and its aim to operate three full-time NASCAR Cup Series entries in 2025. In 2024, Smith will race full-time in the Cup Series, driving a Chevrolet for Spire Motorsports in an alliance with Trackhouse Racing.
Smith owns nine Cup Series starts including a 13th-place finish in the 2023 Daytona 500 and a 10th-place finish in the Coca-Cola 600 in May. He retains his rookie status and will be one of the favorites for the 2024 rookie award.
— Trackhouse Racing —
