Bristol Motor Speedway and Swaggerty‘s FARM, producing premium sausage products since 1930 in Kodak, Tenn., announces today the partnership of these Eastern Tennessee-based companies. Swaggerty‘s FARM and Bristol Motor Speedway have entered into a multi-year agreement that names Swaggerty‘s FARM as the Official Sausage of Bristol Motor Speedway.
In the agreement, Swaggerty‘s FARM will receive a wide range of entitlements, including select offerings on the premium hospitality menus and most notably an officially branded concession stand on the track concourse at Gate 1 near the Allison Grandstands that will exclusively serve Swaggerty‘s FARM premium sausage products.
“We are blessed to welcome Swaggerty‘s FARM into our family of sponsors at Bristol Motor Speedway,” said Jerry Caldwell, president and general manager, Bristol Motor Speedway. “We are always proud when we can do business with fellow companies from Eastern Tennessee. Swaggerty‘s FARM a family-owned company that has grown significantly by focusing on maintaining their high-quality standards. We look forward to having their concession stand available to our fans and their support and collaboration as we work together to put on amazing racing events for our fans.”
One of the fastest-growing sausage companies in the U.S., Swaggerty‘s FARM has consistently received the highest grades in safety standards for more than a decade. This official designation is the first sponsorship agreement between Swaggerty‘s FARM and Bristol Motor Speedway.
“We are thrilled to partner with Bristol Motor Speedway, an Eastern Tennessee company that has become one of the biggest NASCAR venues and an amazingly versatile arena for a wide variety of sports and entertainment,” said Jon Amidei, Swaggerty‘s FARM Chief Operating Officer. “Our family-owned company was founded on a family recipe and high-quality process. We look forward to sharing our brand to an expanded audience through our association with Bristol Motor Speedway in the years to come.”
— Bristol Motor Speedway —
