In this week‘s commercial breakdown, Geico wins the number of mentions during the race broadcast with 10 times. Drydene, the company that sponsored the race, wasn‘t verbally mentioned at all, but its name was visually seen in various places. Toyota was seen in ads with Kyle Busch and Bubba Wallace; and Xfinity was seen as an ISP, a cable company, an Entitlement Partner of the Xfinity Series, and a Premier Partner of NASCAR overall. NASCAR fans may get overwhelmed with all of the sponsor pleasing, but it is what brings us the races to begin with. For those who like to know precisely how many sponsors were featured in ads, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2021 Drydene 400
Start time to record race/commercial periods: 1:54 PM
End time to record race/commercial periods: 5:35 PM
Total minutes of complete race broadcast: 221
Minutes of race broadcast: 179
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 9
Total number of commercials: 122
Total number of companies or entities advertised: 62
Total number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 59
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (10 times); Xfinity (8 times); Ram Trucks (6 times); Coca-Cola (6 times); McDonald‘s (5 times)
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