NASCAR scored its largest audience at Homestead in four years, though the numbers could not match week three of last season.
Sunday‘s NASCAR Cup Series race from Homestead-Miami averaged a 2.5 rating and 4.24 million viewers on FOX, marking the largest audience for the event since 2017 (4.66M). Prior to last year, Homestead served as the Cup Series finale.
William Byron‘s win increased 42% in ratings and 53% in viewership from last year, when the race was postponed from its original March date to June (1.75, 2.78M), and 13% in both measures from 2019 — when it last served as the season finale and aired on NBC and NBCSN (2.2, 3.74M).
In other NASCAR action, the Xfinity Series race at Homestead averaged a 0.7 and 1.24 million. Last year, the track hosted two Xfinity Series races — one on FOX that had a 0.9 and 1.46 million, and another on FS1 that drew a 0.49 and 715,000.
.@FoxTV earned a 2.48 rating and 4.239 million viewers for Sunday’s @DixieVodka 400, down from the comparable third-race slot last year (Auto Club: 2.9 rating/4.8 million), but good enough to make @NASCAR the most-watched sport event of the weekend for the third consecutive week. pic.twitter.com/3t4e7DaCXj
— Adam Stern (@A_S12) March 2, 2021