Whether peace-loving fans like it or not, wrecks and fisticuffs are what are promoted in ads for upcoming races. Watching cars sail through the air, or profane words and sometimes fists beating down on a driver are what gets an audience’s attention, and broadcasters don’t mind using them to tout a race. This past weekend, the colorful history between Jeff Gordon and Clint Bowyer was used to add some spice to the ads and pre-race shows, to bring chuckles to viewers everywhere. Yes, there were commercials about other things, too, perhaps not as amusing, but still essential to the broadcast. For those who want to know how many there were, and other stats, please read on.
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:48 PM
Total minutes of complete race broadcast: 198
Minutes of race broadcast: 155
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 10
Total number of commercials: 121
Total number of companies or entities advertised: 60
Total number of traditional commercials (not split-screen): 99
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 20
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (9 times); Xfinity (9 times); Toyota (8 times); Coca-Cola (7 times); Busch Beer (7 times)
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