Horizon Brands, LLC, parent company of automotive brands TYPE S and PROJECT X, has signed an exclusive partnership with NASCAR Truck Series star Hailie Deegan. Deegan will join Ford and Monster Energy teammates Vaughn Gittin Jr., Chelsea DeNofa, and Loren Healy on the fast-growing roster of dynamic ambassadors signed to Horizon Brands.
Hailie will represent both TYPE S, manufacturer of custom interior and exterior automotive accessories such as 360 dash cams and auxiliary lighting, and the newer PROJECT X brand, an innovative off-road accessories brand developing lighting, cameras and power management systems designed for the most rugged terrain. The formal partnership secures the exclusive rights in the LED Lighting, In-Car Camera and Portable Jump Starter categories.
“I am so excited to be partnered up with Horizon Brands,” said Hailie. “Their products are incredible and the new off-road accessories line of products is amazing. I am looking forward to developing some cool content with brands and teammates such as Vaughn Gittin Jr. This is going to be a lot of fun working with everyone at Horizon!”
The announcement comes after Hailie Deegan registered her best finish of the 2021 NASCAR Truck Series season two weeks ago at Kansas Speedway. After starting in the 20th position, Deegan maneuvered her way up to finish the event in 13th place.
“We are extremely excited to welcome Hailie to our family. She brings a rare combination of being a fierce competitor while being extremely savvy in digital media – her fan base represents a core customer group for both TYPE S and PROJECT X that we are excited to have her engage with. This is the start of a long-term relationship that we feel aligns perfectly with the direction of our brands moving forward,” said Jared Chavez, Sponsorship Event Marketing Manager.
Hailie‘s next event will be May 22nd at the Circuit of the Americas in Austin, TX.
— Horizon Brands —
