Fox Sports averaged 3.457 million viewers for NASCAR Cup Series points races this year, down 7% from ’19 but a mark that NASCAR execs are still relatively encouraged by given the circumstances. T

Fox’ average viewership number was 3.457 million, compared to 3.732 million viewers for all first-half races in ’19. While the series was down overall this year, NASCAR and Fox execs are buoyed by the numbers in part because they point to how they were up if excluding this year‘s Daytona 500, which had a six-hour rain delay that ended up tanking the season opener‘s number. Excluding Daytona in both ’21 and ’19, NASCAR averaged 3.357 million viewers this season, up 3% from 3.258M two years ago.

NASCAR also points to how competitive it is versus other sports currently, as it was the No. 1 or No. 2 most-watched sporting event of the weekend for 75% of the first half of the season — 12 of 16 weekends. On the FS1 cable channel specifically, Cup races averaged 2.52 million viewers, up 19% from ’19 (2.116 million).

Sports Business Journal

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