On Saturday evening, NBC earned a 2.25 rating with 3.928 million viewers for the Coke Zero Sugar 400 at Daytona International Speedway. That’s a slight increase in viewership, but down just a tick in overall rating form the 2020 race.
The Cup race was the second-most watched sporting event over the weekend.
.@NBC earned a 2.25 rating and 3.928 million viewers for the #CokeZeroSugar400, off slightly from 2020 in rating (2.41) but up slightly in viewership (3.90M).
➖ The race had the second best viewership in sports last weekend, behind one NFL game but ahead of the PGA Tour event. pic.twitter.com/EYoEd5neH7
— Adam Stern (@A_S12) August 31, 2021
