Adam Stern of Sports Business Journal reported that Mars and M&M’s will depart NASCAR following the 2022 season.
M&M’s has been the primary sponsor of Kyle Busch since he joined Joe Gibbs Racing ahead of the 2008 season. Preceding that partnership with JGR, M&M’s had been a focal sponsor in the Cup Series since 1998, first sponsoring Ernie Irvan in 1998.
Dave Alpern, president of JGR told Stern, “I hope in 2022 we can focus on thanking [Mars], and we’ll be really excited to announce who will be on our car with Interstate [Batteries] in 2023.”
.@MarsGlobal — maker of @MMsChocolate — is set to exit NASCAR and JGR after the 2022 season, after a longtime run in the sport.
🗨@Pernski: “I hope in 2022 we can focus on thanking them, and we‘ll be really excited to announce who will be on the car with Interstate in 2023.” pic.twitter.com/K7EUiBo4Te
— Adam Stern (@A_S12) December 20, 2021
.@Pernski said that while the deal was returning a good ROI, @MarsGlobal “wants to try some new things.”
🗯: “If you had told me in ’07, when we started talking to them for the ’08 season, that they‘ll be a 15-year primary sponsor … we all would have taken it and run with it.” pic.twitter.com/VECZgS7K6Z
— Adam Stern (@A_S12) December 20, 2021
