Humans blink their eyes about 15 times a minute and their heart beats about 70 times a minute. Of course, a fan at a race held at Daytona International Speedway may blink much more often, due to flying grains of sand and grit as their racing warriors fly by. At Atlanta Motor Speedway on Sunday, fans hearts were surely pounding faster than normal—observing eleven wild cautions will do that to you. For any fan watching from their easy chair, they had to watch those cautions as well as commercials. Those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2022 Folds of Honor QuikTrip 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 7:18 PM
Total minutes of complete race broadcast: 258
Minutes of race broadcast: 214
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 11
Total number of commercials: 140
Total number of companies or entities advertised: 74
Total number of traditional commercials (not split-screen): 114
Total number of companies or entities advertised: 68
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 23
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (9 times); Xfinity (9 times); Coca-Cola (8 times); Busch Beer (8 times); Wendy‘s (8 times); Toyota (6 times); Arby‘s (5 times); KFC (5 times)
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