Motorsports Business Management (MBM Motorsports) announced today that Prime Hydration will serve as the team‘s primary marketing partner at the Alsco 300 at the Charlotte Motor Speedway, Saturday, May 28.
Prime Hydration is a better-for-you lifestyle beverage brand founded by entrepreneurs and influencers, Logan Paul and KSI. A brand focused on encouraging people to stay hydrated throughout any endeavor, Prime will be replenishing the MBM Motorsports team and fans with its widely popular hydration beverage, available in six flavors. This collaboration also includes the unveiling of a newly designed Prime Hydration No. 13 Toyota Supra.
“As one of the fastest growing hydration drinks in America, this partnership couldn‘t have come at a better time as we continue to expand in other markets and share what Prime is all about,” said Logan Paul, Co-Founder of Prime Hydration. “We‘re taking Prime to the next level and are excited to introduce our brand to the world of NASCAR.”
“I am excited to help bring in a new company to NASCAR this weekend,” driver Timmy Hill said. “Prime has kept all us refreshed in the shop while preparing the car for this exciting weekend!”
MBM Motorsports owner Carl Long echoed those statements.
“The energy that Prime Hydration has brought to MBM Motorsports over the last few weeks has been tremendous,” team owner Carl Long said. “We are excited to introduce their drinks to fans at the race while giving us the boost to have a strong run in Charlotte!”
The Prime Hydration No.13 Toyota Supra will make its on-track debut Friday, May 27 for a 30-minute practice session followed by qualifying. Coverage of Alsco 300 will begin at 1:00 pm ET on FS1. Stay tuned to MBM Motorsports and Prime Hydration‘s social media pages for giveaways and more information!
— MBM Motorsports —