It has been said that a herd of cattle, once aflame to do so, will form into a stampede and hurtle forward with little concern for what is crushed beneath them. Much like these boisterous bovines, our racing heroes sometimes get a little unhinged on the track, and too many of them head for corners and turns at one time. This was on display at the Indy road course on Sunday, and fans (and, surely, the drivers) either hated the carnage, or loved the action. Something else that can vex a fan while watching an exciting race broadcast is the amount of commercials breaking up the action. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2022 Verizon 200 at the Brickyard
Start time to record race/commercial periods: 2:44 PM
End time to record race/commercial periods: 5:46 PM
Total minutes of complete race broadcast: 182
Minutes of race broadcast: 152
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 11
Total number of commercials: 91
Total number of companies or entities advertised: 53
Total number of traditional commercials (not split-screen): 65
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Subway (5 times); T-Mobile (4 times); Toyota (4 times); Xfinity (3 times); WPXI (3 times); Giant Eagle (3 times); Auto-Owners Insurance (3 times); Carvana (3 times); Liberty Mutual (3 times)
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